How Is Video Marketing Changing the Playing Field?

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Tired of being pushed around by big businesses with their massive marketing budgets? Video marketing levels the playing field! Thanks to advances in smartphone technology and the explosion of social media usage, small businesses like… Read more »

Avoid Black Hat Tactics in Your Email Marketing

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Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the… Read more »

Technical SEO: Why Is It Important?

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Oh, I can almost feel your eyes glazing over after reading this post title. But stick with me – technical SEO isn’t that tough to understand, and it’s incredibly important to your website traffic and… Read more »

Someone Send a Raven – Display Ads Work!

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Haven’t received the message yet? Then let us be the first to tell you: Display ads work! Forgive the Game of Thrones reference, but display ads are an extremely effective (and cost-effective) marketing tool. So… Read more »

You Know Nothing If You’re Not Re-Engaging Your Digital Audience

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“You know nothing!” Ok, perhaps that wording is a bit dramatic, but we really want to drive home how important it is to re-engage your digital audience, those people you worked so hard to attract… Read more »

Do You Have a Video or YouTube Marketing Strategy? Here’s Data That Shows Why You Should

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When you think about social media a few big players come to mind right away…Twitter, Facebook, Instagram, Snap… But there is another big player that many marketing and social strategies overlook: YouTube. In fact, a… Read more »

Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »

Bad Marketers Lack Appeal

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Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »

Bad Marketers Have an Image Problem

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Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Marketers are Copycats

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They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »