Author: Brad Smith
How to Create Better Content with Topic Clusters
Topic clusters are hyperlinked pages that connect content about the same subjects within your website. These structures help your target audience find content that answers their questions and provides additional information for topics of interest.
Most Sharable Types of Content for 2023
Are you looking for ways to initiate and maintain conversations with your target audience? Do you want to address your audience’s needs and show how your solution fits them? If so, you’ve come to the
Branding Lessons from the Savannah Bananas
You may be wondering what a college summer baseball team has to do with branding. As it turns out, plenty. After professional baseball failed for 90 years in Savannah, GA, Jesse Cole created a plan
All About Google Search Essentials and How It Can Help You
Are you familiar with Google Search Essentials? The guidelines provide information on what makes pages, images, videos, and other web-based content eligible to appear and perform well on Google Search. However, even if a page
Conversion Rate Optimization – What It Is and How to Get Started!
Do you want your website to generate more qualified leads and customers? Of course! We would be concerned if you didn’t. Are you wondering how you can generate more qualified leads and customers? The answer
Getting More Eyes on Your Videos with Google Video Schema Markup
Are you using videos to market your SMB? If not, you should be! Video marketing is one of the most effective ways to reach your target audience. When used effectively, video helps increase your ROI.