Want More Online Reviews? (Spoiler Alert: You Should!) But what’s the simplest solution?
When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Facebook, people are sharing their experiences on everything, and what they say has an impact!
These days, a Google review can shape your business far more than a Google Ad!
According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews.
Welcome to the new era of marketing and service in which your brand is defined, not so much by you, but by those who experience it.
Many businesses focus on what to do about one or two bad reviews, but the most effective way to combat a few negative words is to load up on the rave reviews. This means you’ll need your happy customers to take the time to write about their experiences. In today’s busy world, that is sometimes easier said than done…but there is one thing you can do to help that process along more than anything else…ASK!!
Asking for feedback is as old as business itself. It used to be word-of mouth…but now it’s more likely to be electronic word of mouth. Most of your customers no doubt understand how important reviews are to any business, and as long as you provide an excellent product or service, they won’t mind being asked for a review. One key – don’t wait too long: customers are more likely to give you that positive feedback soon after their experience with your business.
If you don’t ask, the answer may as well be “no”!
Unfortunately, it is a reality that unless someone has a negative experience to share, the average customer is not going to actively look for ways to leave your company a review. That’s why in addition to asking them to post a review, you need to make it as easy as possible for them to do so….while also not taking up a lot of the time that you need to run your business.
We can help!
Automated emails (& timely follow-ups) to customers, social media links, and links to review sites on your website are all great tools to use when asking for those sometimes elusive, yet all-important, positive online reviews.
BARQAR can help you effectively ask! Want to learn more? Request a free demo from BARQAR today.