How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

5 Steps to Differentiate Your Business

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Are you looking for a way to differentiate your business from the 20 other (or more) similar companies in your market? Maybe you’re in an industry like Restaurants where there are literally hundreds of local… Read more »

100 Ways to Motivate Your Sales Team (Part 4)

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We appreciate all the great feedback we’re getting on this topic…but since the ideas came from managers in our customer base, we will pass that feedback on to them! Below are the next 20 Sales… Read more »

How Doctors Should Deal with Negative Reviews

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Consumers often rely on the opinions of others when making decisions to purchase a certain car, go to a specific restaurant or, yes, visit a particular doctor. According to Zendesk, a customer service software platform,… Read more »

The Place People go to Research Nursing Homes? Online!

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An Aging Nation As the U.S. population ages, more Americans are expected to need the services of nursing homes – around 2.7 million people by 2040, according to some projections. If you are in the… Read more »

Want More Online Reviews?

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Want More Online Reviews? (Spoiler Alert: You Should!) But what’s the simplest solution? When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Facebook,… Read more »

Online Hotel Reviews: More Important than Cost when Booking a Room!

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Online hotel reviews are increasingly having an impact on room demand and appear to be responsible for rate swings of more than 10%, according to reports published by the Cornell University School of Hotel Administration.… Read more »

How Reviews Can Help You Close More Sales

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Everybody knows that favorable online reviews positively impact customers’ perceptions of your business. It makes sense: While shopping for widgets, Joe Consumer grabs his smartphone and searches for reviews of XYZ Widget Company. He sees… Read more »