When Is it Time to Hire a Marketing Agency?

Leaky pipe? Time to call a plumber.

Aching tooth? Time to call a dentist.

In some cases, it’s easy to tell when it’s time to call an expert. But when it comes to your small organization’s marketing function, deciding when to hire an outside agency can be a tough call.

You probably already realize that a marketing firm can help your company.

According to Inc.com, marketing agencies provide small businesses with three key advantages:

  • You don’t need to onboard, train and manage them (like you would an employee).
  • You save lots of money on things like a marketing manager’s salary, payroll taxes and benefits, as well as expensive marketing management tools.
  • You have access to a team of marketing experts.

But when is it time to make the call – and hire an outside marketing firm?

Here are a few telltale signs:

  • You lack a clear strategy – or the resources to execute it.
    Marketing has evolved dramatically over the past decade. Creating a sound plan for success – especially in today’s digital world – requires expert knowledge, cutting-edge tools and substantial time. A marketing agency offers the high-level advice your business needs to develop a solid strategy, and then uses their expertise, proven methods and economies of scale to efficiently execute it.
  • It’s just not getting done.
    Out of necessity, marketing frequently gets pushed down the priority list. Or, maybe you just avoid marketing projects because you don’t like doing them. Regardless of the reason, a professional marketing firm ensures the right things get done, at the right time and in the right way.
  • Sales are flat.
    Despite having an excellent product/service, competitive pricing and exceptional customer service, sales are flat (or declining). An outside agency takes an objective look at your business, and can help you adjust your marketing strategy to differentiate your company, target the right prospects, generate leads and improve the effectiveness of your sales efforts.
  • You don’t have the budget to hire someone.
    Hiring a marketing agency is typically much faster and cost effective than recruiting, hiring, onboarding, training and employing a full-time marketing professional. What’s more, an agency give you access to an entire team of experts – not just a single employee.

Once you decide you need to hire a marketing agency, how can you choose a great one?

Read this earlier post, “What Makes a Good Marketing Agency?

Or, just give BARQAR (bark-er) a call. Our digital and inbound marketing experts can help you create a world-class marketing strategy to build your brand, engage your audiences and drive sales.


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