Category: Reputation Management
What’s Your Offer?
What’s Your Offer? All this for only $19.95!!! Ron Popeil knows it. Tony Robbins knows it. And so do the people who make Ginsu knives. What do they know? They’ve mastered the art
December in Buffalo: 60+ Degrees and What it Means for Your Marketing
Buffalonians have been enjoying spring in December. Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack
Don’t Search for New Customers….Make Them!
“We made 100 cold calls this week, had twelve really good face-to-face appointments, and still we closed no new business. What are we doing wrong?” Sound familiar? Recently, I was given the opportunity to participate
25 Suggestions for Maximizing Your Revenue in 2016
This isn’t an article about sales technique. Or client negotiations. It’s about overcoming the biggest problem you’re likely to face in 2016 – the expanding economy. No doubt, you’re going to be busy this year…and
Stop Selling. Start Branding.
This article will help you learn how to: Put an end to price competition by “branding.” Develop a marketing strategy that is appropriate for the products and services you offer. Position your goods with personal,
Measuring Your Marketing ROI
“Is my marketing working?” Seems like a fair enough question, right? And a responsible one to ask, too. Smart business owners should know if their marketing efforts really work – and more specifically, which ones
