The Ultimate Content Marketer’s Social Sharing Checklist

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I’ve heard it dozens of times.“I get it…Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure… Read more »

Create Content That Gets Clicked!

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There’s a reason sites like BuzzFeed get an insanely high amount of daily website traffic.The content they post is highly shareable, revolving around topics that most people of different backgrounds and skills can relate to. And…their… Read more »

Why You Should Verify Your Company’s Facebook Page

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It almost goes without saying, but within the competitive Facebook space, every inch you can gain over the competition helps.Toward the end of 2015, Facebook began to roll out verification status for pages. And, while… Read more »

Do You Know When Social Media Hurts Your Business?

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As a team of social media gurus, we consistently preach the value of great social media, and customer engagement, to our clients. And we truly believe in its power! We work with hundreds of clients… Read more »

5 Ways to Build a Stronger Catering and Corporate Business for Your Restaurant

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Over the past several years, the restaurant industry has fueled revenue growth by building a stronger catering presence with both end consumers and businesses. In the past five years, consumer spending on social activities and… Read more »

Six 2016 Events to Plan Content Marketing Around

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Developing a 2016 content marketing calendar starts with… well… looking at a calendar. And, while it’s easy to say “I want to publish a blog every Tuesday this year,” coming up with 52 ideas for… Read more »

Make the Most of Relationship Marketing

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Why do some businesses have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off?… Read more »

5 Reasons to go All-In on Social Media in 2016

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Evaluating your marketing spend for 2016? If one of your main business goals for the New Year is to get your messaging in front of thousands of potential customers – both passive & active, then… Read more »

What’s Your Offer?

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What’s Your Offer?   All this for only $19.95!!!   Ron Popeil knows it. Tony Robbins knows it. And so do the people who make Ginsu knives. What do they know? They’ve mastered the art… Read more »

December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »