Formula 1 Racing is a Sport of Precision

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Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

Free Webinar: Harnessing The Power of Word of Mouth Marketing

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Want to drive more sales? Create more loyal customers? Turn past clients/customers into raving fans? Word of mouth is a very powerful influencer and when used the right way, can be an amazing marketing and… Read more »

Too Busy for Social Media? Consider These 3 Tips…

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Your time is valuable. And investing time in social media for your business is the key to success, right? (The correct answer is YES!) Simplify social media Yes, you need to invest in social media. But… Read more »

BARQAR Announces Free Marketing Education Series

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Build awareness. Drive web traffic. Create a killer social media following. Review analytics. Improve search rankings. Close more sales. A marketer’s task list is never-ending! Marketing is no longer about just pretty pictures and catchy… Read more »

The 7 Key Things Great Businesses Do To Drive Customer Satisfaction

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Ever wonder why companies like Apple and Southwest Airlines continually get rave reviews? They have built a culture around not just providing an okay service or product, but providing a great user experience. This has… Read more »

BARQAR Client Profile: Tandoori’s Royal Indian Cuisine

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In WNY, if you are in the mood to dine on Royal Indian Cuisine, there is really only one option – an option that has been serving our area for more than 25 years –… Read more »

Watch Your Tone!

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WATCH YOUR TONE YOUNG MAN! I used to hear that a lot growing up….and I’m betting some of you did too!  But now a days, instead of conjuring up memories of being grounded, I’m reminded… Read more »

5 Steps to Differentiate Your Business

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Are you looking for a way to differentiate your business from the 20 other (or more) similar companies in your market? Maybe you’re in an industry like Restaurants where there are literally hundreds of local… Read more »

Show Some Personality on Social Media!

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As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your… Read more »

Knock, Knock: Leave Customers Anticipating Your Next Visit

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Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without… Read more »