Category: Contractors/Home Repair
Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen
Should “First Place” be the Ultimate Goal?
Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your
The Lesser of 2 Customer Service Evils
Which would you rather have: bad customer service or incompetent customer service? Yikes – how about neither? Customer service guru Shep Hyken recently wrote a great post on the difference between bad and incompetent service.
Involve your Team in Social Strategy!
If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage
How Barenaked Ladies Made me Ignore My Principles
I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and
Formula 1 Racing is a Sport of Precision
Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of
