Measuring conversions on social media is becoming increasingly important to me.When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media… Read more »

Are you looking for a way to differentiate your business from the 20 other (or more) similar companies in your market? Maybe you’re in an industry like Restaurants where there are literally hundreds of local… Read more »

Like.  For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Like. Sure, Facebook users could leave a comment… Read more »

I’m no Mayim Bialik, but, luckily, neither you nor I need to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek… Read more »

As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your… Read more »

Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without… Read more »

I’ve heard it dozens of times.“I get it…Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure… Read more »

The Keys to Seeing Marketing Results IMAGINE. . . The perfect marketing program. It would generate incredible levels of qualified response. It would produce a terrific return on investment, and it would be easy to… Read more »

There’s a reason sites like BuzzFeed get an insanely high amount of daily website traffic.The content they post is highly shareable, revolving around topics that most people of different backgrounds and skills can relate to. And…their… Read more »

It almost goes without saying, but within the competitive Facebook space, every inch you can gain over the competition helps.Toward the end of 2015, Facebook began to roll out verification status for pages. And, while… Read more »