Bad Marketers Have an Image Problem

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Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

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Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

BARQAR Marketing and Hahn Training, LLC Announce Strategic Marketing and Sales Consulting Partnership

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BARQAR and Hahn Training are pleased to announce a strategic partnership aimed at helping businesses better align their sales and marketing strategies. The new partnership will provide businesses with expert sales coaching and management strategies… Read more »

Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »

Top Inbound Marketing Priorities in 2017

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The 4th quarter of 2016 is just about here and that means one thing … you better get your strategic plans for 2017 wrapped up! As marketers plan their 2017 strategies, it’s become apparent that… Read more »

Facebook is The Clear Leader in Social Media Usage, But #2 Might Surprise You

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A recent survey conducted by Pew Research Center looked at demographics of the users with popular social media platforms. Not surprising, Facebook leads the pack again. Interesting data on Social Media platform usage: While we’re… Read more »

Tips to Help Your Team Make Time for Social Media

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If you’re still unsure of how to incorporate social media into your daily workday routine, we want to help! Consider these ideas to help you get started: Make it fun. Set up a challenge for… Read more »

Involve your Team in Social Strategy!

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If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage… Read more »