Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?

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First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing  is a method of promoting services to new customers through referrals, usually by word of mouth.  Such referrals often happen… Read more »

3 Tips for Mastering Inbound Marketing

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So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your customers.  Below are 3… Read more »

100 Ways to Motivate Your Sales Team (Part 4)

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We appreciate all the great feedback we’re getting on this topic…but since the ideas came from managers in our customer base, we will pass that feedback on to them! Below are the next 20 Sales… Read more »