Tag: How to Write a Positioning Message
How to Effectively Market Your Business in a Recession
Are you wondering whether you should market your business in a recession? The answer depends on whether you want your business to continue. (Obviously, yes!) The reality is that if you aren’t visible, your clients
Simple Steps to Craft Your Business’ Positioning Message
As you know, having a strong brand is important for competing in any market. After all, companies with a strong brand benefit from greater customer loyalty, an improved image, and a relatable identity. They also
A Template for How To Craft Your Own Positioning Message
Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and
What Is a Positioning Message?
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.
A Value Proposition Template For Smart Marketers
As we’ve said before at Barqar Marketing, bad marketers have no value proposition. But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and
Free Webinar – Positioning 101: How to Create a Strong Brand Message
Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to
