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Category: Marketing Tips

Buffalo

How to Brief a Marketing Agency

You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back

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Buffalo

How to Select a Marketing Agency

Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the

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Buffalo

What is a B2B Marketing Agency?

B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck

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