How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

Formula 1 Racing is a Sport of Precision

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Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

Does Your Content Marketing Strategy Lack Action?

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You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »

The 14 Most Popular Social Media Tools in 2016

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Stop working harder and start working smarter. Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help… Read more »

Why Have a Social Media Strategy?

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You have a Facebook page. And LinkedIn, Twitter, Google+ & even YouTube. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach… Read more »

Get in on the Pokemon GO Craze!

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Striking while the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate it… Read more »

Become a Ghostbuster!

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Who’s The Client Gonna Call? Crash. Boom. Thud. Hear that sound? It’s a problem happening – a process breaking, a missed deadline, an unexpected absence in your client’s office. They need help, now! But, who… Read more »

Too Busy for Social Media? Consider These 3 Tips…

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Your time is valuable. And investing time in social media for your business is the key to success, right? (The correct answer is YES!) Simplify social media Yes, you need to invest in social media. But… Read more »

Don’t Ignore Millennials In Your Email Marketing Strategy

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You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some… Read more »

Have You Checked Your Website’s Oil Lately?

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Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your car can be inconvenient, but you do it anyway, right? And the reason is simple: even though it’s a pain in the a$$, you know that… Read more »