At BARQAR, our core mission is to help organizations that positively impact the communities they serve. Recently, we were invited to join forces with The Hyperlink Buffalo program. This amazing program, spearheaded by the city of Buffalo, was established to support minority small business owners in creating a robust online presence. Recognizing the importance of digital accessibility and the transformative impact it can have on communities, BARQAR Marketing stepped forward to assist Whitt Care in developing a brand-new website.
“We feel strongly that empowering youth and providing them with the necessary tools to succeed is of paramount importance,” said Brad Smith, BARQAR CEO. “That’s why we were so excited to be paired with a truly amazing woman, Fantah Whitt.” Fantah founded Whitt Care, an organization dedicated to helping young individuals reach their full potential through career development workshops, college readiness programs, and personal growth initiatives.
Understanding the Key Audience
As a first step in this program, the team at BARQAR met with Fantah to learn more about her business and those she supports. During those strategy calls, we identified three core audiences; minority students and young adults, parents who need help and resources to guide their children, and schools and organizations working to provide programs and support for local youth. Whitt Care’s online presence needed to communicate the value provided to each of these unique audiences, in a way that resonated with their unique needs.
Establishing a Strong Digital Foundation
For any organization, having a strong website is a key foundational element. The primary goal of the new website was to provide Whitt Care with a professional and inviting online platform that would serve as a hub for information and resources. Potential schools, organizations, parents, and young adults could visit the website to gain insight into Whitt Care’s workshops and programs, which aim to guide and inspire today’s youth. With an easy-to-navigate layout, mobile-friendly design, and visually appealing elements, the website ensures that visitors can seamlessly access the information they require.
Individual sections of the website are dedicated to each of the core audiences Fantah supports. Students, parents and program coordinators can learn more about Whitt Care’s specialized services on pages that speak to the specific challenges they face. A collection of help resources and FAQs guide visitors through content and information that is relevant for them.
Supporting a Team of One With AI
Whitt Care, led by the passionate and dedicated Fantah Whitt, understands the challenges faced by underserved youth. However, while working full-time, Fantah found it challenging to maintain an active digital presence and effectively engage with her target audience. This is where BARQAR Marketing’s innovative content creation AI tool, TalentScribe, stepped in to transform the website’s content marketing strategy.
TalentScribe is an AI tool specifically trained on Whitt Care’s mission and the needs of the communities it serves. Its purpose is to automate the development of educational articles that address the concerns and aspirations of underserved, minority youth. By using artificial intelligence, TalentScribe generates weekly articles filled with practical tips and best practices to help young individuals improve their lives. This automated content creation process empowers Fantah to reach a wider audience and provide valuable support to her community, even with limited time and resources.
Positively Impacting Local Youth
The collaboration between Whitt Care, BARQAR Marketing, and the Hyperlink Buffalo program showcases the power of partnerships and the transformative impact of purpose-driven marketing. With a shared vision of making a difference in the lives of the youth and communities they serve, these entities have come together to create a ripple effect of positive change.
The newly launched website and content marketing strategy are just the beginning of the journey for Whitt Care. As they continue to expand their reach and empower more young hearts and minds, the collective impact of their efforts will resonate through generations. By harnessing technology, creativity, and a deep commitment to social responsibility, Whitt Care demonstrates that content, programming and outreach can be a catalyst for change and an instrument for empowering individuals and transforming communities.
Ready to Extend Your Impact?
If you would like to learn more about Whitt Care’s mission, programs, and the collaboration with BARQAR Marketing and the Hyperlink Buffalo program, please contact BARQAR today. Whether looking for a stronger foundation for your online presence, interested in learning how to reach a larger audience, or you want to learn about BARQAR’s AI and other tools to help multiple your own efforts, we would love to talk. Together, let’s join hands in creating a future where every young person has the opportunity to thrive and succeed.
Remember, this isn’t just marketing; it’s marketing with a purpose.
Join the movement. Empower youth. Transform communities.