Author: HMG DMA
How the Best Leaders Make Everyone Smarter: Lessons from Multipliers by Liz Wiseman
Leadership isn’t just about being the person in charge or the one with the most experience in the room. True leadership is about elevating those around you, creating an environment where people are inspired, engaged,
Podcast: How Storytelling Can Help Your Brand Go Viral
In our final Contagious episode review, we dive into the power of stories. Jonah Berger explains that people don’t just share facts – they share stories. And these stories are what carry your message further.
Podcast: Why Practical Value Makes Content Highly Shareable
People love sharing things that are useful. In Episode 5 of our Contagious review, we discuss practical value – the idea that people are more likely to share things that they find helpful. Jonah Berger shows us
Podcast: Why Public Visibility Matters for Your Marketing
In Episode 4, we explore the importance of making your product or message public. Jonah Berger explains that the more visible something is, the more likely people are to talk about it. If others can
Podcast: The Role of Emotion in Viral Marketing
Why do some things go viral? In this episode, we uncover how emotions are the key driver behind shareable content. Jonah Berger explains that emotions, particularly high-arousal ones, like excitement, awe, or even anger, are what
Impossible to Ignore: Creating Memorable Content to Influence Decisions (Podcast)
Creating content that sticks is more challenging than ever. If you want your message to resonate long enough to drive action, you need to understand how memory works and how it influences decision-making. Enter Dr.