What Is Instagram Reels? Should I Be Using It?

Move over, TikTok. Instagram recently launched a new feature that’ll give the wildly popular video app a run for its money:

Instagram Reels.

What Is Instagram Reels?

Like TikTok, Instagram Reels enables you to create and discover short (15-second, multi-clip), entertaining videos on Instagram. With a bevy of backing audio tracks and new effects and tools to choose from, you can create engaging reels to share with your Instagram followers – and make them available to the wider Instagram community. You can even take existing content (i.e., from your blog, podcast or other social platforms) and adapt it to work well on Reels.

Plus, since Reels is native to the Instagram platform, users who enjoy creating and sharing video clips don’t have to switch among apps – they can get everything they want right within Instagram.

But here’s the big question:

Should you be using Instagram Reels for your marketing?

Marketing is all about efficiency and ROI, so it’s important to consider the potential benefits of a new platform before devoting resources to it. Below, we share a few ways to use Reels as a legitimate marketing tool – to build your brand, drive targeted web traffic and sell more:

  • Showcase your expertise. Reels allows you to entertain while educating. You can create “how-to” content; explain your complement of products or services; or even present tips from your blog in a more visually engaging format.
  • Highlight user-generated content (UGC). As we mentioned in this post, UGC is authentic content created by users of your products or services. Reels allows you to thread this content into your ads, amping up the trust and authenticity of your message.
  • Present reviews, case studies and testimonials. Reels can be used to showcase happy customers and the amazing results they get from you. Best of all, you don’t have to start from scratch – you can take existing content and breathe new life into it through Reels.
  • Share your company’s story. Turn your website’s “About Us” copy into an inviting multi-clip video that does a much better job sharing your brand promise, mission, vision and more.

Is there more you can do with Reels?

Absolutely – this post barely scratches the surface. Hopefully, however, it gets you thinking about the ways you could use this new Instagram feature to boost your marketing.

Related content:

Here’s How to Build an Instagram Following

Why Should I Be Using User-Generated Content?

Social media is influencing your target audience – and your bottom line.

Platforms like Instagram have transformed the ways customers engage with your company, learn about your products/services, and ultimately make purchase decisions. And they’re evolving every day! If you need a stronger social media presence, BARQAR’s social media experts would love to chat – and find out how we can help.

We’ll learn about your business, discuss your goals, and recommend a cost-effective social strategy to build your social following – and convert those followers to customers.

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