Tag: Customer Experience
Realistic B2B Advertising Metrics You Need to Know
Like many organizations, you may be using paid search, social media, or other platforms to promote your B2B company. But, how do you know whether your efforts are paying off? And, how can you determine which
How Do I Measure New Customer Behavior?
You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective
Key Pillars to Driving Business Growth and Change: Your Process
Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses
Key Pillars to Driving Business Growth and Change: Your Promise
Nike. Coca-Cola. Apple. Unless you’ve lived under a rock your entire life, you have well-formed perceptions of each of these juggernauts. Sure, they have quality products. Memorable logos. Catchy slogans and jingles. But their sustained
