Bad Marketers are All Organic (They Ignore Paid Reach)

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Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »

Bad Marketers are Ignorant (of Social Media Trends)

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Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »

Bad Marketers Don’t Keep Up (with Technology or their Competition)

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Smart Marketing … embraces change. Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months. Translation? In just 2 years, your… Read more »

Bad Marketers Have No Understanding (of Their Customers’ Needs)

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Smart marketing…is built around customer personas. Who is buying from you – and exactly how much do you know about them? What are your customers’ biggest challenges? What problems keep them up at night? If… Read more »

Bad Marketers Think SEO Lasts Forever

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Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »

Bad Marketers are Copycats

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They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »

Bad Social Marketing Lacks Consistency

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Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »

Bad Marketers Ignore Trolls

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Smart marketers…closely monitor their online reputation and have a proactive review program in place. Here’s a fun fact for you: 84% of people trust online reviews as much as a personal recommendation. Well, it’s a… Read more »

Marketing Tools of the Trade

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As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »