Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »

Bad Marketers Lack Appeal

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Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »

Here’s Why EVERY Company Should Consider Google Remarketing

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Online advertising can be extremely effective — if used the right way. But just like many things today, there are a lot of options. Some of these options might work great for one type of… Read more »

Bad Marketers Have an Image Problem

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Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

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Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »

Bad Marketers are Ignorant (of Social Media Trends)

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Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »

Bad Marketers Don’t Keep Up (with Technology or their Competition)

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Smart Marketing … embraces change. Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months. Translation? In just 2 years, your… Read more »

Bad Marketers Have No Understanding (of Their Customers’ Needs)

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Smart marketing…is built around customer personas. Who is buying from you – and exactly how much do you know about them? What are your customers’ biggest challenges? What problems keep them up at night? If… Read more »

Bad Marketers Think SEO Lasts Forever

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Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »