What is a Content Marketing Agency?

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What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.” So, “content marketing” must… Read more »

What is Integrated Marketing?

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Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »

What Makes a Good Marketing Agency?

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All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing agencies vary dramatically in their ability to live up to… Read more »

What is a B2B Marketing Agency?

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B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck… Read more »

Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)

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Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »

Bad Marketers…ARE SELF-CENTERED. Here’s How a Small Change to Website Copy Can Have a HUGE Impact on ROI.

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(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number of times it uses “we” on the homepage Look at… Read more »

Bad Websites … ARE (IM)MOBILIZED. Are You Following These 5 Keys to a Great Mobile Website?

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Smart websites…adjust to the device they are viewed on. Let’s do some quick role-playing. Imagine yourself of one these situations: Situation 1: Small retail shop owner in a tourist area. You have a quaint little… Read more »

INFOGRAPHIC: How Important Are Reviews to Your Business? Even More Important Than You Think!

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Nearly 9 out of 10 people trust online reviews as much as peer recommendations. Online reviews have become the new social currency. If you’re business isn’t proactively developing online reviews, it’s time to start (here’s… Read more »

Bad Websites … ARE MISSING THE CALL (to-action)

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Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? Is your website an extension of your… Read more »

The Benchmark Group – Developing, Acquiring, and Managing Real Estate Since 1983

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Welcome to quality, integrity, and value! The Benchmark Group’s mission is to: Use a value discipline in acquiring and developing prime real estate, while offering investors an attractive return with minimal exposure to risk, and… Read more »