Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »
Bad Marketers…ARE SELF-CENTERED. Here’s How a Small Change to Website Copy Can Have a HUGE Impact on ROI.
(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number of times it uses “we” on the homepage Look at… Read more »
Smart websites…adjust to the device they are viewed on. Let’s do some quick role-playing. Imagine yourself of one these situations: Situation 1: Small retail shop owner in a tourist area. You have a quaint little… Read more »
Nearly 9 out of 10 people trust online reviews as much as peer recommendations. Online reviews have become the new social currency. If you’re business isn’t proactively developing online reviews, it’s time to start (here’s… Read more »
Welcome to quality, integrity, and value! The Benchmark Group’s mission is to: Use a value discipline in acquiring and developing prime real estate, while offering investors an attractive return with minimal exposure to risk, and… Read more »