Category: Hotels/Hospitality
How Can My Company Gain More Social Followers?
A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal shouldn’t simply be
What is the Lifetime Value of your Customers?
Lifetime Value Congratulations! The first order finally arrived. You’ve been trying to win that client for so long. Everyone’s feeling great-because you also know you can fill the order! Things couldn’t be better… …until the
LinkedIn Group Changes & How they Affect Your Marketing
If you’ve checked any of your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. Let’s breakdown the changes and
To Brochure or not to Brochure…
Avoid “Collateral” Damage and Create brochures that work! Are brochures a necessary investment? Seems like an obvious question, doesn’t it? After all, nearly every company has some sort of brochure, so they must be beneficial…right?
Six 2016 Events to Plan Content Marketing Around
Developing a 2016 content marketing calendar starts with… well… looking at a calendar. And, while it’s easy to say “I want to publish a blog every Tuesday this year,” coming up with 52 ideas for
Make the Most of Relationship Marketing
Why do some businesses have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off?
