Do You Know When Social Media Hurts Your Business?

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As a team of social media gurus, we consistently preach the value of great social media, and customer engagement, to our clients. And we truly believe in its power! We work with hundreds of clients… Read more »

How Can My Company Gain More Social Followers?

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A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal shouldn’t simply be… Read more »

What is the Lifetime Value of your Customers?

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Lifetime Value Congratulations! The first order finally arrived. You’ve been trying to win that client for so long. Everyone’s feeling great-because you also know you can fill the order! Things couldn’t be better… …until the… Read more »

LinkedIn Group Changes & How they Affect Your Marketing

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If you’ve checked any of your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. Let’s breakdown the changes and… Read more »

To Brochure or not to Brochure…

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Avoid “Collateral” Damage and Create brochures that work! Are brochures a necessary investment? Seems like an obvious question, doesn’t it? After all, nearly every company has some sort of brochure, so they must be beneficial…right?… Read more »

Six 2016 Events to Plan Content Marketing Around

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Developing a 2016 content marketing calendar starts with… well… looking at a calendar. And, while it’s easy to say “I want to publish a blog every Tuesday this year,” coming up with 52 ideas for… Read more »

Make the Most of Relationship Marketing

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Why do some businesses have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off?… Read more »

5 Reasons to go All-In on Social Media in 2016

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Evaluating your marketing spend for 2016? If one of your main business goals for the New Year is to get your messaging in front of thousands of potential customers – both passive & active, then… Read more »

What’s Your Offer?

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What’s Your Offer?   All this for only $19.95!!!   Ron Popeil knows it. Tony Robbins knows it. And so do the people who make Ginsu knives. What do they know? They’ve mastered the art… Read more »

December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »