You Know Nothing If You’re Not Re-Engaging Your Digital Audience

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“You know nothing!” Ok, perhaps that wording is a bit dramatic, but we really want to drive home how important it is to re-engage your digital audience, those people you worked so hard to attract… Read more »

Sit on the Google Throne With These Tips

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Who will take the throne? For years, our clients have been as obsessed with the notion of ranking number one for a single Google search term as many people are with Game of Thrones. We… Read more »

Sales & Marketing Alignment: How to Create Emotion Throughout Marketing and Sales Cycle

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel

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The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.… Read more »

Sales & Marketing Alignment: How to Develop a Strong Positioning Message

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

What is a Google Featured Snippet and How Do You Get One?

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What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »

Sales & Marketing Alignment: How to Eliminate the Disconnect Between Marketing and Sales

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  The world’s top performing organizations have alignment across the board, especially between sales and marketing. If you’re looking to improve lead generation, sales close ratio and revenue – you need a plan to ensure… Read more »

How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

Key Pillars to Driving Business Growth and Change: Your Process

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Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »