How Smart SEO Can Help Your Business Weather the Pandemic

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These are strange and unprecedented times. Everywhere you look, you’re inundated with media coverage about COVID-19, social distancing, economic upheaval, healthcare supply concerns and more. Media consumption and internet traffic is possibly at its highest… Read more »

Can Using Social Media Stories Help My Business?

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Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for… Read more »

How Do I Measure New Customer Behavior?

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You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective… Read more »

What Can Facebook Target with Its Advertising?

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Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more… Read more »

A Guide to Marketing During the COVID-19 Crisis

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We are in unprecedented times. The COVID-19 virus has forced us to employ self-distancing, remote work, and completely changed the way the business world functions. Some companies have the chance to move forward business as… Read more »

Should Your Business Be More Transparent? Might Be a Good Thing

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Is transparency a bad thing or a good thing? Well, it depends! Transparency when playing poker = BAD. If you want to win at Texas Hold’em, a poker face is essential. After all, you don’t… Read more »

What Are Google’s Rules for SEO?

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Am I doing this right? It’s a question we field all the time from businesses that want their site to rank well in Google searches – while still delivering a great experience for human users.… Read more »

The Name’s Bot. Chatbot.

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They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated… Read more »

What Makes My Business Stand Out?

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When you say:   “Our service is better!”   “We make amazing products!”   “We’re the best in the business!”   Your customers think:   “Oh yeah? Who cares!”   It’s harsh, but true. While… Read more »

Progra-what Now??? Your Guide to Programmatic Advertising

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Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about… Read more »