Case Study at a Glance
The Challenge
Increase reach and engagement on Instagram to attract clients to this luxury spa—and ultimately book more appointments.
The Solution
Posting “organic” content, collaborating with a local influencer, and featuring mid-week specials/last-minute openings helped this luxury spa gain followers, increase reach, and engage more clients.
The Results
In THREE WEEKS, this spa gained 40 new followers, increased reach by 25.4%, increased impressions by 46.6%, and increased engagement by 61.4% for followers (and 18.1% for non-followers!).
Client Background and Challenge
Our client, Woodhouse Spa, is nestled in the heart of Williamsville on Main Street in Buffalo, New York. The thriving luxury spa specializes in rejuvenating body treatments, soothing massages, invigorating facials, and wellness rituals, creating a haven for relaxation and self-care.
In addition to offering personalized spa experiences, their boutique also showcases an array of luxurious products for sale. When reach and engagement waned on Instagram, Woodhouse Spa turned to their long-time partners at BARQAR to breathe new life into their social media presence.
The Goal: Get more eyes on their Instagram posts—and more clients into their luxury spa.
The Solution
BARQAR’s social branding team was confident a few simple steps would make a big impact on Woodhouse Spa’s reach and engagement—and we were right!
We recommended strengthening their Instagram strategy by:
- Sharing authentic service visuals. Previously, Woodhouse Spa had been posting pictures of products and service options. BARQAR suggested they post more pictures of faces and videos of people enjoying luxury spa treatments, to help build a more authentic, relatable brand.
- Collaborating with influencers. Woodhouse Spa combined forces with a wellness industry Instagram influencer to help grow their overall brand.
- Creating more promotions. We created limited-time mid-week and pop-up specials to engage followers and inspire a little FOMO. (Our October 21st pop-up special got a lot of love on Instagram—and booked out the spa!)
- Posting available treatment appointments. We posted last-minute openings on Woodhouse Spa’s Instagram stories to catch people’s attention and encourage them to return to Instagram to check for future openings.
- Encouraging social sharing. Woodhouse Spa employees reposted spa promotions to their personal stories, increasing reach and engagement.
- Engaging with their audience. We encouraged Woodhouse Spa to monitor and respond swiftly to Instagram’s direct messages and comments.
The Results
Our clear understanding of our client’s goals and the wellness industry allowed us to improve their Instagram engagement and reach significantly (and rapidly!).
In less than THREE WEEKS:
- Woodhouse Spa gained 40 new followers.
- Reach increased by 25.4%.
- Impressions increased by 46.6%.
- Accounts Engaged increased by 61.4% (followers) and 18.1% (non-followers).
- Almost all Instagram reels began reaching 2000+ views (And we identified 3 p.m., 6 p.m., and 9 p.m. as our client’s most active time for posting. Bonus win!)
Increase Engagement—and Book More Clients—With a Smart Social Media Strategy!
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