“Our service is better.”
“Our products are the best.”
“We offer a great experience.”
Heard any of these before? They are a few of the most common (and overused) positioning messages in business.
In today’s competitive market, true differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging. In this Smart Marketing webinar, our CEO, Brad Smith, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.