Tag: Target Segmentation
Don’t Let Good Content Wither Away – Here’s What to Do with It
Do you want to reach your brand’s content marketing goals? Obviously, yes! Do you know what the best channels are to distribute your content? Maybe not. Knowing what your goals and audience are helps determine
2021 Email Marketing Trends That Might Shock You
Email marketing in 2021 has introduced lots of creative ways to connect with your customers. With more customers working from home and shopping online, there’s a greater need than ever to reach out to them
Is IOS 14 Going to Impact Your Marketing Strategy?
When it comes to marketing your small business, you may be concerned about Apple’s iOS 14 update. Released in September 2020, the update impacts data tracking permissions. As a result, the effectiveness of Facebook ads for targeting, lead
I Need To Segment My Market, But I Don’t Know How
Does a 21-year-old football player in Alabama buy shoes the same way as a 65-year-old retiree in Alaska? Of course not. And that’s exactly why you need to segment your market. Wait – what’s market
