Tag: Smart Marketing
Track These 6 Email Marketing KPIs
Time for a little Jeopardy make believe: Category: Digital Marketing Tribonds Alex Trebek: “A ruler. A scale. A sphygmomanometer.” Contestant: “What are ‘Things that won’t measure email marketing success,’ Alex!” Alex Trebek: “Correct!” OK, this
Here’s How to Build an Instagram Following
It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current
Which Would Work Better for Your Business – Facebook Ads or Google Ads?
“I’ll have one of everything!” As kids, most of us dreamed of walking into an ice cream shop and ordering EVERYTHING on the menu. But while that sounds fun, we all know it’s not practical
Key Pillars to Driving Business Growth and Change: Your People
Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams
Case Study: A Small Change to a Web Form Gets 10x The Leads
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into
Bad Marketers Lack Appeal
Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your
