Here’s How to Build an Instagram Following

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It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current… Read more »

Which Would Work Better for Your Business – Facebook Ads or Google Ads?

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“I’ll have one of everything!” As kids, most of us dreamed of walking into an ice cream shop and ordering EVERYTHING on the menu. But while that sounds fun, we all know it’s not practical… Read more »

Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Lack Appeal

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Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)

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Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »