Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Lack Appeal

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Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)

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Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »