What Is a Positioning Message?

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Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »

Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »