What Are Google’s Rules for SEO?

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Am I doing this right? It’s a question we field all the time from businesses that want their site to rank well in Google searches – while still delivering a great experience for human users.… Read more »

Help! I Don’t Know What Keywords to Rank for…

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At BARQAR, we hear pleas like these every week. And we feel your frustration! SEO is a moving target, and Google is notoriously secretive about just what keywords and other ranking factors will help you… Read more »

10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

Technical SEO: Why Is It Important?

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Oh, I can almost feel your eyes glazing over after reading this post title. But stick with me – technical SEO isn’t that tough to understand, and it’s incredibly important to your website traffic and… Read more »

How to Know When it’s Time to Update your SEO Strategy?

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Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »

And the Most Effective SEO Tactic is…

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Before we begin, I’d like to preface this post by saying there is no single “silver bullet” tactic that will guarantee you top ranking in Google, Bing and Yahoo. In fact, there are hundreds of… Read more »

6 Most Common Website SEO Issues – And How to Fix Them

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Search Engine Optimization (SEO) is all about adjusting key elements on your website with the goal of driving more targeted traffic from search results. At BARQAR Marketing, we have the chance to review hundreds of websites… Read more »

The 14 Most Popular Social Media Tools in 2016

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Stop working harder and start working smarter. Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help… Read more »

How Can My Company Gain More Social Followers?

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A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal shouldn’t simply be… Read more »

December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »