Tag: Search Engine Optimization
All About Google Search Essentials and How It Can Help You
Are you familiar with Google Search Essentials? The guidelines provide information on what makes pages, images, videos, and other web-based content eligible to appear and perform well on Google Search. However, even if a page
Marketing Optimization (SEO, CRO, Web Speed Opt) – What Is It?
As a small business owner, you likely have heard the term “marketing optimization” before. You also probably know it’s a good thing. But you might not know why. Marketing optimization involves maximizing the effectiveness of
SEO Guide 2022 – Part 3: How to Answer Search Questions and Earn a Featured Snippet
Did you know that 5.6% of all search results have a Featured Snippet? Or that Featured Snippets are taking away lots of clicks from the #1 spot in search engine results pages (SERPs)? Why does any of
How to Combine SEM and SEO to Maximize Your Results
“What is SEM?” “What is SEO?” “Why should I care?” We’re glad you asked! Search engine marketing (SEM) is a paid tactic to promote your website, drive traffic to your site through pay-per-click (PPC) advertising, and
SEO Tips & Tricks If Your Business Has Multiple Locations
Did you know that almost half of all searches on Google are local? It’s true! This means that if you have local SEO (search engine optimization) set up for your company’s multiple locations, you’re gaining significant traffic and
The High Cost Of a Cheap Website – When Years of SEO is Wiped Out
Your good friend’s nephew that is an “IT Wiz.” The offshore provider with fast turnaround. The local consultant with “connections.” The “on the side” or “freelance gig” guy. Your recruiter that has “built a site
