Tag: search engine marketing
How to Target and Build More Backlinks
Are you looking for “votes” to help your website rank higher in search engines? Of course! Do you know how to get “votes” for your website without asking visitors for them? One way is through
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
How to Combine SEM and SEO to Maximize Your Results
“What is SEM?” “What is SEO?” “Why should I care?” We’re glad you asked! Search engine marketing (SEM) is a paid tactic to promote your website, drive traffic to your site through pay-per-click (PPC) advertising, and
SEO vs. SEM – Is There a Difference?
Are search engine optimization (SEO) and search engine marketing (SEM) different things? Of course! Otherwise, they’d have the same name. Haha! RELATED READING What Is SEO A/B Testing and How Can It Benefit Me? – BARQAR 5