Tag: Paid Advertising
Realistic B2B Advertising Metrics You Need to Know
Like many organizations, you may be using paid search, social media, or other platforms to promote your B2B company. But, how do you know whether your efforts are paying off? And, how can you determine which
SEO vs. SEM – Is There a Difference?
Are search engine optimization (SEO) and search engine marketing (SEM) different things? Of course! Otherwise, they’d have the same name. Haha! RELATED READING What Is SEO A/B Testing and How Can It Benefit Me? – BARQAR 5
Put a Virtual Fence Around Your Customer
Ever wish you could gather all your customers and prospects in one area, so you could market more effectively to a captive audience? While this may not be practical in a literal sense (and actually