Tag: Marketing Podcast
Podcasting for B2B Marketing Success
Looking for a B2B marketing method to build brand awareness, grow your customer base, and position yourself as a thought leader? If so, try podcasting! Benefits of B2B Podcasting B2B podcasting offers diverse benefits: Enhance
Podcast: How Storytelling Can Help Your Brand Go Viral
In our final Contagious episode review, we dive into the power of stories. Jonah Berger explains that people don’t just share facts – they share stories. And these stories are what carry your message further.
Podcast: Why Practical Value Makes Content Highly Shareable
People love sharing things that are useful. In Episode 5 of our Contagious review, we discuss practical value – the idea that people are more likely to share things that they find helpful. Jonah Berger shows us
Podcast: Why Public Visibility Matters for Your Marketing
In Episode 4, we explore the importance of making your product or message public. Jonah Berger explains that the more visible something is, the more likely people are to talk about it. If others can
Podcast: The Role of Emotion in Viral Marketing
Why do some things go viral? In this episode, we uncover how emotions are the key driver behind shareable content. Jonah Berger explains that emotions, particularly high-arousal ones, like excitement, awe, or even anger, are what
Podcast: Keep Your Brand Top of Mind with Strategic Triggers
In Part 2 of our Contagious book review, we dive into the power of triggers. Triggers are everyday cues in the environment that remind people of your brand or product. Jonah Berger shows us that it’s
