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Why do some things go viral? In this episode, we uncover how emotions are the key driver behind shareable content. Jonah Berger explains that emotions, particularly high-arousal ones, like excitement, awe, or even anger, are what

In Part 2 of our Contagious book review, we dive into the power of triggers. Triggers are everyday cues in the environment that remind people of your brand or product. Jonah Berger shows us that it’s