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Tag: Facebook Targeting

Digital Marketing

Is IOS 14 Going to Impact Your Marketing Strategy?

When it comes to marketing your small business, you may be concerned about Apple’s iOS 14 update. Released in September 2020, the update impacts data tracking permissions. As a result, the effectiveness of Facebook ads for targeting, lead

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Digital Marketing

5 Ways to Optimize Your Facebook Marketing Strategy

Facebook boasts 2.6 billion monthly active users – making it the biggest social network worldwide, and presenting massive opportunities to connect with your target audience. But what’s the best way to find your ideal customers

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