A Value Proposition Template For Smart Marketers

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As we’ve said before at Barqar Marketing, bad marketers have no value proposition.  But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and… Read more »

Bad Marketers Have No Value (Proposition)

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  Smart Marketing … is built around a strong value proposition. The term “value proposition” may be marketing jargon, but trying to drive sales without a well-defined one is like trying to drive a car… Read more »