Tag: email marketing
Track These 6 Email Marketing KPIs
Time for a little Jeopardy make believe: Category: Digital Marketing Tribonds Alex Trebek: “A ruler. A scale. A sphygmomanometer.” Contestant: “What are ‘Things that won’t measure email marketing success,’ Alex!” Alex Trebek: “Correct!” OK, this
4 Tips for a Successful Email Marketing Campaign
How many emails have you received this week? Dozens? Hundreds? More? We’re inundated with email – so much so that you may think, “What’s the point in using it for marketing?” But we’re going to
Email vs. Cold Calling
To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than
Avoid Black Hat Tactics in Your Email Marketing
Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the
Are Your Emails Legal?
Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails or spam. Another country could impose a $10 million fine
Outfox Your Email Competition
If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to
