What Can Facebook Target with Its Advertising?

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Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more… Read more »

Help! I Don’t Know What Keywords to Rank for…

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At BARQAR, we hear pleas like these every week. And we feel your frustration! SEO is a moving target, and Google is notoriously secretive about just what keywords and other ranking factors will help you… Read more »

10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

A Look Back on BARQAR’s 2019 Success from CEO Brad Smith

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How is 2019 nearly over?! It’s been such an amazing – and amazingly busy – year for us here at BARQAR. Over the past 12 months, we’ve launched some ground-breaking new services. Delivered huge wins… Read more »

You Need a Digital Marketing Strategy in 2020 – Here’s Why

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Are you still relying on old-school marketing tools? You know, things like print ads, radio spots, billboards, and brochures? It’s time to go digital! Statistics from Forbes and HubSpot illustrate why: 79% of consumers have… Read more »

Google Ads Don’t Have to Be Scary! Here’s How They Work

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BOO! As kids (OK, sometimes even as adults), most of us are terrified of those animated Halloween props we see in dark, creepy haunted houses. But when someone turns on the lights, the fear vanishes.… Read more »

A Quick Analysis of Google’s “People Also Search For” Box

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If you use Google, you’re probably familiar with its “People also ask,” “Related search” and “Searches related to” features. Each tries to provide additional relevant queries for your search. But have you seen “People also… Read more »

Schema and SEO – Do They Go Hand in Hand?

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Schema. Structured data. Microdata. Oh my! As online marketing experts, we know that staying on top of SEO best practices requires continual learning – lots and lots of it. And we’re here to help. Today,… Read more »

Someone Send a Raven – Display Ads Work!

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Haven’t received the message yet? Then let us be the first to tell you: Display ads work! Forgive the Game of Thrones reference, but display ads are an extremely effective (and cost-effective) marketing tool. So… Read more »

Slay the Competition with Remarketing

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Want to: increase targeted traffic to your website; generate more inbound sales leads; get more customers; and crush your competitors? Remarketing is here to save the day. What is Remarketing? Digital marketing retargeting – also… Read more »