Schema and SEO – Do They Go Hand in Hand?

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Schema. Structured data. Microdata. Oh my! As online marketing experts, we know that staying on top of SEO best practices requires continual learning – lots and lots of it. And we’re here to help. Today,… Read more »

Someone Send a Raven – Display Ads Work!

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Haven’t received the message yet? Then let us be the first to tell you: Display ads work! Forgive the Game of Thrones reference, but display ads are an extremely effective (and cost-effective) marketing tool. So… Read more »

Slay the Competition with Remarketing

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Want to: increase targeted traffic to your website; generate more inbound sales leads; get more customers; and crush your competitors? Remarketing is here to save the day. What is Remarketing? Digital marketing retargeting – also… Read more »

Here’s Why EVERY Company Should Consider Google Remarketing

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Online advertising can be extremely effective — if used the right way. But just like many things today, there are a lot of options. Some of these options might work great for one type of… Read more »

Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »

Why Use a Digital Marketing Agency?

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Sales flat? Lack a clear marketing strategy or the resources to execute it? Marketing just not getting done? Don’t have the budget to hire a marketing professional? It might be time to hire an outside… Read more »

Bad Marketers…ARE SELF-CENTERED. Here’s How a Small Change to Website Copy Can Have a HUGE Impact on ROI.

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(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number of times it uses “we” on the homepage Look at… Read more »

Top 10 Benefits of Effective Social Media Marketing

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Social Media Examiner recently released their 2016 Social Media Marketing Industry Report. The report shares insight from over 5,000 marketing professionals and takes a closer look at social media marketing. One of the questions they… Read more »