Bad Marketers Use Words (Too Many of Them)!

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Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »

Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »

Bad Marketers…ARE SELF-CENTERED. Here’s How a Small Change to Website Copy Can Have a HUGE Impact on ROI.

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(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number of times it uses “we” on the homepage Look at… Read more »