Tag: Contagious By Jonah
Podcast: How Storytelling Can Help Your Brand Go Viral
In our final Contagious episode review, we dive into the power of stories. Jonah Berger explains that people don’t just share facts – they share stories. And these stories are what carry your message further.
Podcast: Why Practical Value Makes Content Highly Shareable
People love sharing things that are useful. In Episode 5 of our Contagious review, we discuss practical value – the idea that people are more likely to share things that they find helpful. Jonah Berger shows us
Podcast: Why Public Visibility Matters for Your Marketing
In Episode 4, we explore the importance of making your product or message public. Jonah Berger explains that the more visible something is, the more likely people are to talk about it. If others can
Podcast: How Social Currency Can Boost Your Brand’s Visibility
In the first episode of our BARQAR Bites review of Jonah Berger’s Contagious, we explore the concept of social currency – the idea that people share things that make them look good. Social currency helps brands and businesses create a