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Buffalo

Bad Social Marketers Lack Insights

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular

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Marketing Tips

A Value Proposition Template For Smart Marketers

As we’ve said before at Barqar Marketing, bad marketers have no value proposition.  But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and

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Smart Marketing

Bad Websites Are Missing the Call

The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls

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