6 Secrets for Building a Kick-Ass Email Marketing List

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Trying to build your business with an email database that’s too small? Out of date? Full of invalid addresses? It’s the equivalent of shouting into a vacuum. Sure, the process of building a strong list… Read more »

Webinar: Using Social Media to Take Word-of-Mouth Marketing to The Next Level

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Update: You missed the live webinar; but lucky for you we recorded it.  View the full on-demand webinar now> Free Webinar: Using the Power of Social Media to Take Word-of-Mouth Marketing to The Next Level… Read more »

Want More Online Reviews?

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Want More Online Reviews? (Spoiler Alert: You Should!) But what’s the simplest solution? When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Facebook,… Read more »

How Reviews Can Help You Close More Sales

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Everybody knows that favorable online reviews positively impact customers’ perceptions of your business. It makes sense: While shopping for widgets, Joe Consumer grabs his smartphone and searches for reviews of XYZ Widget Company. He sees… Read more »

Turn Your Recent Project into Your Next Project

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Word-of-mouth advertising. It’s been around since the invention of words (and that’s, like, a REALLY long time). Before the Internet, before the phone, before the printing press, people relied exclusively on referrals and recommendations to… Read more »

Google Local Search: Now There Were Three

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Over the past several months Google has rolled out several different algorithm updates.  The latest update saw a BIG change to how Google serves up local results. Google Dropped From Showing 7 Local Listings to… Read more »

How to Handle Internet Trolls

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They’re deliberately provocative. They’re hostile and ugly. They’re vocal on review sites. They’re “Internet trolls” – and unfortunately, they can be a huge pain in your company’s ass reputation. When an internet troll leaves a… Read more »

We Got a Good Review! Now What?

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You know that guy? The one who keeps reliving his high school football “glory days,” telling the same story of how he caught the game-winning touchdown? Don’t be that guy. Don’t get us wrong. If… Read more »

How Low is Too Low of a Rating?

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(cue the Limbo Rock) Just how low can your online ratings go… …before you start losing customers? Research from a variety of sources shows that the vast majority of consumers will not use a local… Read more »

To Be Seen on the Map, You Must BE on the Map

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Want your business shielded in an invisibility cloak? We didn’t think so. But if you’re not listed on Google Maps, your business may be tough to find. Let’s face it: people are lazy when they… Read more »