December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »

Don’t Search for New Customers….Make Them!

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“We made 100 cold calls this week, had twelve really good face-to-face appointments, and still we closed no new business. What are we doing wrong?” Sound familiar? Recently, I was given the opportunity to participate… Read more »

25 Suggestions for Maximizing Your Revenue in 2016

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This isn’t an article about sales technique. Or client negotiations. It’s about overcoming the biggest problem you’re likely to face in 2016 – the expanding economy. No doubt, you’re going to be busy this year…and… Read more »

Convert More Website Visitors to Customers

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So your website is up and running, or has been for quite some time…and people are visiting your site and you’re generally happy with the traffic numbers… …But maybe they are not staying on the… Read more »

Stop Selling. Start Branding.

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This article will help you learn how to: Put an end to price competition by “branding.” Develop a marketing strategy that is appropriate for the products and services you offer. Position your goods with personal,… Read more »

10 Ways to Turn Cold Calls Into Warm Prospects

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Sales Math Fifteen to 20 contacts a day. That’s the goal many companies set for their account managers. A challenge, for sure – but definitely achievable. The problem is, many of your competitors have set… Read more »

Measuring Your Marketing ROI

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“Is my marketing working?” Seems like a fair enough question, right? And a responsible one to ask, too. Smart business owners should know if their marketing efforts really work – and more specifically, which ones… Read more »

The 10 Commandments of Outstanding Customer Service

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Commandment 3: Thou shalt not take the name of thy customer in vain.   Commandment 10: Thou shalt not covet thy competitors’ service process.   Alright, so these aren’t really commandments of exceptional customer service;… Read more »

The Two Big Gaps in Most Marketing Strategies

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BARQAR’s owners have been developing marketing strategies for over 20 years. During the course of those two decades the tools have changed (a lot), but the challenges have pretty much remained the same: • We… Read more »

9 Steps to Writing a Kick-Ass Sales Plan!!

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Are the lackluster results of your outside sales staff giving you heartburn? Are you sick-to-death of the 1001 excuses you hear when your sales people can’t seem to generate enough new business to support their… Read more »