8 Small Business Marketing Challenges – And How to Overcome Them!

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According to a recent Salesfusion survey of nearly 700 business-to-business marketers from small businesses (those with under $100 million in yearly revenue), building higher-quality leads is the biggest challenge. The survey findings outline 8 key areas… Read more »

STOP Trying to Create Perfect Content – Just Create Content!

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The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point?… Read more »

The Surprising Keyword Hacks That Are Critical to Driving Response Online

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Looking to stand out? Want to drive more traffic? Interesting in converting more prospects to customers? We have some surprising keyword hacks that can help… A recent infographic at postplanner.com, shared some interesting research on… Read more »

Marketing Lessons from the Hills Snack Bar Circa 1989

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As a kid, I have really fond memories of Hills department stores. After all, that’s where my Dad bought me the original Nintendo system that consumed me for the next five years! I also fondly… Read more »

BARQAR Announces Free Marketing Education Series

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Build awareness. Drive web traffic. Create a killer social media following. Review analytics. Improve search rankings. Close more sales. A marketer’s task list is never-ending! Marketing is no longer about just pretty pictures and catchy… Read more »

Watch Your Tone!

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WATCH YOUR TONE YOUNG MAN! I used to hear that a lot growing up….and I’m betting some of you did too!  But now a days, instead of conjuring up memories of being grounded, I’m reminded… Read more »

Measuring your Action!

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Measuring conversions on social media is becoming increasingly important to me.When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media… Read more »

5 Steps to Differentiate Your Business

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Are you looking for a way to differentiate your business from the 20 other (or more) similar companies in your market? Maybe you’re in an industry like Restaurants where there are literally hundreds of local… Read more »

New Facebook Reactions and Your Social Media Marketing

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Like.  For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Like. Sure, Facebook users could leave a comment… Read more »

Use Dopamine to Your Advantage!

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I’m no Mayim Bialik, but, luckily, neither you nor I need to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek… Read more »