Category: Social Media
Bad Marketers are All Organic (They Ignore Paid Reach)
Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it
Bad Marketers Sell (and sell and sell and sell)
Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your
Bad Social Marketers Lack Insights
(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular
Is writing blog posts on my website worth the time and effort?
We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!” But, here is why it makes so much sense to
Can I Delete a Bad Facebook Review?
Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the
Top Marketing Education Blogs From 2016
2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar