Category: SEO
SEO Guide 2022 – Part 5: How to Improve Your Website Domain Authority with Google’s EAT
Have you been keeping up with the changes to how Google evaluates your website to determine your domain authority? It’s now about more than just links. No worries if you haven’t been staying current with
SEO Guide 2022 – Part 4: Importance of Creating Long-Form Content
With today’s short attention spans, odds are you’ve been told to keep your online content bite-sized to encourage people to read it. We’re here to tell you that’s bogus. The reality is that long-form content with
SEO Guide 2022 – Part 3: How to Answer Search Questions and Earn a Featured Snippet
Did you know that 5.6% of all search results have a Featured Snippet? Or that Featured Snippets are taking away lots of clicks from the #1 spot in search engine results pages (SERPs)? Why does any of
SEO Guide 2022 – Part 2: What Is Google Passage Ranking and Content Formatting?
If you’re an avid reader, odds are you pay close attention to the parts of stories you find especially impactful. You even may underline these sections to reflect on later or share with a book
SEO Guide 2022 – Part 1: Examining Your Website’s Core Vitals
Do you know why a medical professional might take a patient’s vitals? It’s because they need to assess the person’s general health, diagnose disease, monitor the effects of treatments, and/or calculate medication dosages. Do you
How to Combine SEM and SEO to Maximize Your Results
“What is SEM?” “What is SEO?” “Why should I care?” We’re glad you asked! Search engine marketing (SEM) is a paid tactic to promote your website, drive traffic to your site through pay-per-click (PPC) advertising, and