Measuring Your Marketing ROI

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“Is my marketing working?” Seems like a fair enough question, right? And a responsible one to ask, too. Smart business owners should know if their marketing efforts really work – and more specifically, which ones… Read more »

The 10 Commandments of Outstanding Customer Service

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Commandment 3: Thou shalt not take the name of thy customer in vain.   Commandment 10: Thou shalt not covet thy competitors’ service process.   Alright, so these aren’t really commandments of exceptional customer service;… Read more »

The Two Big Gaps in Most Marketing Strategies

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BARQAR’s owners have been developing marketing strategies for over 20 years. During the course of those two decades the tools have changed (a lot), but the challenges have pretty much remained the same: • We… Read more »

9 Steps to Writing a Kick-Ass Sales Plan!!

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Are the lackluster results of your outside sales staff giving you heartburn? Are you sick-to-death of the 1001 excuses you hear when your sales people can’t seem to generate enough new business to support their… Read more »

50 Quick Marketing Tips (You can start using now!)

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Looking for some new ways to grab attention, and break through the noise, with your printed Marketing pieces?   We’ve compiled a list of some of our favorite “quick hits” that you can begin implementing… Read more »

100 Ways to Motivate Your Sales Team (The Final Chapter)

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Well, you’ve made it this far with us and we’re happy to conclude the list of 100 Sales Motivation tactics. If you’re coming to the party late…take a look at the previous installments; Part 1,… Read more »

100 Ways to Motivate Your Sales Team (Part 4)

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We appreciate all the great feedback we’re getting on this topic…but since the ideas came from managers in our customer base, we will pass that feedback on to them! Below are the next 20 Sales… Read more »

100 Ways to Motivate Your Sales Team (Part 3)

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40 excellent ways to Motivate Your Sales Team down…..and this post brings us to (and beyond) the halfway point of your ideas.  If you’re coming to the topic late, please be sure to check out… Read more »

100 Ways to Motivate Your Sales Team (Part 2)

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So you’ve devoured Part 1 of the list and are ready to move on to the next 20 motivational tips? GREAT…so are we…because although you can find “101 Ways to Annoy Your Parents” online, we’re… Read more »

100 Ways to Motivate Your Sales Team (Part 1)…

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With a quick Google search, you can learn 101 uses for a dead cat! And 50 ways to leave your lover… But it’s not likely that a single one of those ideas will help you… Read more »