Category: Purpose Driven Marketing
How to Create a Strong Personal Brand and Why It’s So Important
There’s a lot of buzz about creating a strong personal brand. Are you wondering why everyone’s talking about it? Personal branding involves how an individual markets him- or herself and their business or career as
Start, Keep, Kill – How to Evaluate Your Marketing Experiences
Do you know how to evaluate your marketing experiences to decide what you should keep, start, and kill? Effectively tracking and monitoring your campaigns helps determine their progress over time. Properly interpreting the data helps
What Is Influencer Marketing and How Do You Identify the Right Influencers in Your Industry?
Influencer marketing uses social media to provide endorsements and product mentions from individuals who are viewed as experts within their niche and have a dedicated following. This marketing fosters authentic connections with an audience to
What Marketing Data Should You Look at to Help Determine Your Strategy for 2024?
Are you having difficulty understanding what marketing data you should be looking at to help determine your strategy for 2024? If so, we’re here to help! Analyzing the marketing data from your campaigns helps determine
Why Content Marketing Still Is Key to Your Success
Are you among the 97% of brands that use content marketing to attract ideal customers to your business? We hope so! After all, content marketing is the method most consumers prefer to learn about and
Consistency Is Key for Content Marketing Success
Did you know that the most successful B2B marketers consider content consistency to be an essential factor in their marketing strategies? The way your organization looks, sounds, and behaves impacts how current and potential customers
