Cracker Jack Changed their Prizes – What Can We Learn From It?

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Fans of the beloved baseball snack Cracker Jack were taken aback a few weeks ago when Frito-Lay announced that the miniature prizes we’ve known for years would no longer be a part of its product.… Read more »

Buffalo Happenings: Things to do June 2016

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Summer is in full swing, and June seems like it is brimming with endless possibilities. The weather is warm (usually!), and the end of summer is not even a thought at this point… Whether you’re… Read more »

STOP Trying to Create Perfect Content – Just Create Content!

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The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point?… Read more »

Don’t Ignore Millennials In Your Email Marketing Strategy

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You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some… Read more »

BARQAR SEO Case Study: SEO Project for The Summit Center in Buffalo

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The Summit Center provides education, programs and services for individuals with developmental disabilities and developing children and adolescents. As a leader in Autism services in Buffalo and beyond, The Summit Center was interested in building awareness… Read more »

Marketing Lessons from the Hills Snack Bar Circa 1989

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As a kid, I have really fond memories of Hills department stores. After all, that’s where my Dad bought me the original Nintendo system that consumed me for the next five years! I also fondly… Read more »

BARQAR CEO Brad Smith Speaks at the MGMA NY/Buffalo Chapter Spring Conference

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BARQAR CEO, Brad Smith, spoke at the 2016 Medical Group Management Association NY/Buffalo Chapter Spring Conference. The focus of the presentation was on how healthcare practices can drive more awareness and grow their practice through… Read more »

BARQAR Announces Free Marketing Education Series

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Build awareness. Drive web traffic. Create a killer social media following. Review analytics. Improve search rankings. Close more sales. A marketer’s task list is never-ending! Marketing is no longer about just pretty pictures and catchy… Read more »

Have You Checked Your Website’s Oil Lately?

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Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your car can be inconvenient, but you do it anyway, right? And the reason is simple: even though it’s a pain in the a$$, you know that… Read more »

Should Your Content Marketing Focus on Selling?

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There are many different reasons why your company may begin a content marketing program, and it is a great strategy to focus on. It can create thought leadership, help with SEO & driving traffic to… Read more »